Adrian Joseph OBE

Partner – Head of AI UK | EMEIA Financial Services

Adrian joined EY in Feb 2017 as a Partner and leads the Data and Analytics group within UK FS and the EMEIA AI Practice. Adrian has over ten year’s digital and analytics experience gained at Google in a range of leadership roles. Until October 2016, he was the EMEA Head of Services for Google’s Enterprise analytics and measurement solutions. Prior to this he was a Director in the Customer Solutions and Innovation team, Head of Search Advertising for Northern and Central Europe and Managing Director of Google Enterprise EMEA. Before joining Google, he spent six years at Ford Motor Company in Sales and Brand Management roles in Europe, was a Principal Consultant at A.T Kearney and was on the main Board of Trafficmaster Plc.

Adrian is a Non-Executive Director to the UK Government working with the Home Office, with a focus on Data, Digital and Diversity initiatives. Furthermore, in 2014 he was appointed to the main Board of Business in the Community and became a Trustee of the Powerlist Foundation, a charity which helps non-privileged young people. He has also been a judge on multiple occasions for the Black British Business Awards and the Rare Rising Stars Awards and has ranked in the top 10 of the UK Black Powerlist in recent years.


Adrian holds an Economics degree and an MBA with distinction.